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Moissanite is growing in popularity!

Over the last few years, moissanite gemstones have become some of the most popular items of jewelry. In fact, just last year, Pinterest released a list of the top wedding trends for 2018. In the category of “Unique Engagement Rings”, moissanite was rated # 1. Additionally, the search results grew to a staggering high of +294% compared to 2017. We expect this trend to grow even more based on current data.

There are a few reasons why we are seeing this trend.  The main reason is the cost of the product. When looking at a comparable diamond, moissanite gemstones are a fraction of the cost. Instead of spending thousands of dollars on an engagement ring, go cheaper with a product that is just as brilliant, possibly even better!  Whether you decide to go colorless (DEF range) or near colorless (GHI range) quality on your moissanite gemstone, it will appear to be a top-quality diamond when it comes to a diamonds 4 C’s (Color, Cut, Clarity and Carat weight).  You, your family and friends will not be able to tell the difference.  The Moissanite Jewelry Store recommends saving the thousands of dollars you would spend on a comparable diamond and spend it on the wedding itself, a down payment on a house, a car, a nest egg or retirement, etc. 

A diamond unlike gold, has no quantifiable value.  Therefore, it’s a very large unnecessary purchase that could be used for something that appreciates and/or maintains its sellable value.  To put this into perspective, a special 2017 Rossen Reports: on the NBC (Today Show) with Matt Leuer, Rossen shows the unbelievable similarities.  They displayed a $20,000 top quality (real) diamond engagement ring, side-by-side with an $800 identical moissanite ring, and nobody could tell the difference.

You can view this video on our homepage,

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